I would like to be a research scientist with a sense of business.

Hiroyuki Takahashi

Professor, Faculty of Commerce and Graduate School of Commerce, Doshisha University *¹

ORCID：https://orcid.org/0009-0009-8407-1626

Ph.D. (Commerce), Graduate School of Commerce, Kwansei Gakuin University
 First Grade Retail Marketing Specialist/ Advanced Social Researcher / Director, Generation Z Insight Institute

    Born in Osaka in 1971. After graduating from the Faculty of Science and Engineering at Kinki University, I worked at a confectionery company (Hirota Co., Ltd.) from 1993 to 1995 in the new business development department, where I was in charge of food service store operations and menu development. From 1995 to 1998, I worked at an advertising design company as a creative manager, and then I worked at Japan Marketing Research Institute (JMR Science Inc.), where I was involved in marketing research, data analysis, and marketing strategy consulting for major manufacturers and service companies (during which time I earned a master's degree from the Graduate School). In 2005, I joined Ipsos K.K. as a research manager and data analyst for a team working exclusively for P&G. I am currently a visiting scholar (during which time I completed a Ph.D. program at the Graduate School).

    After working, I began my academic career in 2010 as an Assistant Professor at the University of Marketing and Distribution Sciences. In 2013, Associate Professor, In 2015, Doshisha University as an Associate Professor in the Faculty of Commerce. Since 2020, my current Doshisha University Professor position.

Major：Brand Marketing  (Consumer Behavior, Branding, Retail Marketing)

• Ruidan Yan, Hiroyuki Takahashi (2025) “The Parasocial Relationships Between Influencers and Consumers: The Impact on Product Attitudes and Product Referrals”, Quarterly Journal of Marketing, 45(3), 218-226。https://doi.org/10.7222/marketing.2025.032
• Shoji Tanaka, Changju Kim, Hiroyuki Takahashi & Akihiro Nishihara (2023) “Impact of brand authenticity on word-of-mouth for tourism souvenirs”, Cogent Business & Management, 11(1).  https://doi.org/10.1080/23311975.2023.2290222
• Takahashi, H. (2014) , “Customer-based Retail Brand Equity: Prototype Model Based on Equity Driver and Components of Japanese Supermarkets,” Journal of the University of Marketing and Distribution Sciences: Distribution Sciences & Business Administration, Vol.26,No.2,pp.75-95.

^*1　Doshisha University is one of Japan's oldest and most prestigious private universities, with several distinctive features:

1. Historical significance: Founded in 1875 by Joseph Hardy Neesima, Doshisha is one of Japan's oldest private institutions of higher learning[1][2].

2. Christian heritage: The university was established based on Christian principles, which continue to influence its educational philosophy[1][3].

3. Educational principles: Doshisha upholds three core educational principles: Christian principles, liberalism, and internationalism[7].

4. Location: The university has two main campuses - the historic Imadegawa Campus in the heart of Kyoto City, and the modern Kyotanabe Campus in southern Kyoto Prefecture[1][6].

5. Cultural immersion: Students have the opportunity to study in Kyoto, Japan's ancient capital, rich in artistic and cultural heritage[1].

6. International focus: Doshisha is part of Japan's "Global 30" universities and offers several programs taught entirely in English[2][7].

7. Comprehensive education: The university comprises 14 faculties and 16 graduate schools, offering a wide range of academic disciplines[3][4].

8. Research opportunities: Doshisha provides numerous research opportunities across various fields of study[2].

9. Size: With approximately 30,000 students, Doshisha is a large institution offering diverse academic and social experiences[4][8].

10. Alumni network: The university has produced many notable graduates who have made significant contributions in various fields, including politics, business, and academia[4].

These characteristics make Doshisha University a unique and respected institution in Japan's higher education landscape, combining traditional values with modern, global perspectives.

Citations:
[1] https://www.doshisha.ac.jp/en/information/feature/index.html
[2] https://www.topuniversities.com/universities/doshisha-university
[3] https://www.doshisha.ac.jp/en/information/index.html
[4] https://www.4icu.org/reviews/2487.htm
[5] https://ja.wikipedia.org/wiki/%E5%90%8C%E5%BF%97%E7%A4%BE%E5%A4%A7%E5%AD%A6
[6] https://manoa.hawaii.edu/mix/partner-universities/doshisha/
[7] https://www.studykyoto.jp/en/study/university/doshisha/
[8] https://en.wikipedia.org/wiki/Doshisha_University